For over three decades, Gulfood has served as more than just an exhibition, it’s been a catalyst for growth, innovation and global expansion. With its diverse international audience and focus on the F&B sector, the show has become a key platform for businesses to showcase their latest products, foster important partnerships and expand their reach into new markets.
To celebrate the 30th edition of Gulfood, we sat down with leaders from some of the world’s most prominent brands to reflect on how this iconic event has helped drive their success and shape their global strategies.
A Global Platform for Innovation
For IFFCO, an oil and fat industry leader, Gulfood is more than just a trade show—it’s a vital opportunity to bring its brand to life. Mohamed Itani, Chief Executive Officer, Oils & Fats, IFFCO, describes the event as a “home” for their company, a space to present their best products and innovations. “We are present in 50 countries worldwide and our success starts at this show. It helps us accelerate our business efforts and we seize every opportunity to network with stakeholders, suppliers and distributors,” says Itani.
Gulfood has assisted IFFCO in solidifying its global presence while connecting with key players in the industry, helping them scale operations and enhance brand recognition across new markets.
Expanding Horizons in the GCC and Beyond
For AB Mauri, a division of Associated British Foods, Gulfood has been instrumental in driving growth both in the UAE and in neighbouring GCC countries. Prakash Namboodiri, Commercial Director, AB Mauri, notes, “Gulfood has helped us grow in volume and business, not only in the UAE but also in neighbouring GCC countries.” With AB Mauri’s continued success, Gulfood has become a key focal point for business in the GCC and African region. “We look forward to the 30th edition,” he adds, excited for what lies ahead.
With every edition of Gulfood, AB Mauri has deepened its presence in the region, allowing the company to broaden its reach and connect with a larger, more diverse customer base.
A Legacy of Partnerships and Growth
For Safco Group, a leading food distribution company in the Middle East, Gulfood has been a trusted partner for over 30 years. Gagandeep Sahni, CEO of Safco Group, shares, “Our journey has been fueled by Gulfood’s evolution. We’ve seen growth in terms of partnerships, SKUs, export markets and key accounts.” With Gulfood being central to its business plans and strategies, Safco Group has used the event to secure numerous MOUs and agreements with global partners.
Sahni adds that the trade show plays a crucial role in both business development and retention, serving as a platform for establishing new relationships and strengthening existing ones.
Building a Strong Network in the GCC
For Charbonneaux Brabant, a family-owned company established in France in 1797, Gulfood has been a turning point in its international expansion. Jean Christophe, General Manager, Charbonneaux Brabant, recalls, “Twenty years ago, we had no business in the GCC. Thanks to Gulfood, we have built a strong network of distributors and are now exhibiting globally.” With exports to 90 countries, the Middle East now accounts for 10% of its business and Christophe sees even greater opportunities. “There are still massive growth opportunities for us,” he says, reflecting on the potential for continued success at the event.
Expanding into Africa with Gulfood
For Arab India Spices, Gulfood has proven to be the key to unlocking new markets, particularly in Africa. Harish Tahiliani, Managing Director of Arab India Spices, explains, “For decades, we struggled to expand into the African market until we joined the show. Now, exports to Africa have risen 30% thanks to Gulfood.” This milestone highlights the show’s ability to connect businesses with international buyers and open doors to new, lucrative markets.
The Future of Gulfood and the Food Industry
As Gulfood celebrates its 30th edition in 2025, it’s clear that this global trade show continues to be a vital force for brands looking to expand, innovate and connect with international markets. From fostering key partnerships to driving business growth, Gulfood has proven itself to be much more than just an exhibition—it’s a critical platform for shaping the future of the global F&B industry.
As we look toward the next chapter, these brands remain committed to their continued participation at Gulfood, knowing that their journey of success and innovation is only just beginning.
Stay tuned for more insights from industry leaders as we prepare for the 30th edition of Gulfood in 2025, a milestone year for one of the world’s largest F&B trade events.
Source: Gulfood
